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What is Artificial Intelligence

If you think that artificial intelligence makes for some scary alternate realities, you’re not alone. 

Anyone who’s seen Terminator knows good and well that when you start giving machines human traits, things go south — quick!

In reality, the chance of killer robots threatening your livelihood anytime soon is quite small. 

At its core, artificial intelligence (AI) refers to intelligent machines. 

Really, if you’ve ever worked with a digital device that didn’t know how to tell up from down or do a simple task, you’d probably quite like artificial intelligence. 

No doubt, you’re already using artificial intelligence as is. You know that robot voice you talk to in your phone? That’s AI technology at your fingertips.

In a business capacity, artificial intelligence has a number of benefits. Most marketing automation tools, for one, rely on AI.

Artificial intelligence refers to intelligent machines.

This is how the best tools create and orchestrate campaigns and gather insights to improve your effectiveness as a brand. And this is just one example.

In this era of digital transformation, you’re bound to see AI pop up in numerous scenarios, working together with humans and providing proactive solutions to everyday problems. 

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